US: Secret Millionaire's Club's Business in a Box launches exclusively at TRU

The new product from A Squared Entertainment is designed to teach kids the fundamentals of financial literacy through interactive play.
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Warren Buffet's popular television and online series, Secret Millionaire's Club, continues to expand with the exclusive Toys R Us launch of Business in a Box.

The new product from A Squared Entertainment is designed to teach kids the fundamentals of financial literacy through interactive play.

Created in partnership with toy company TCG, the kit, available at TRU stores across the US and online at toysrus.com includes toys, activities and DVDs.

Th kit options provide children with elements they need to create a lemonade stand or a car wash, including a DVD with episodes from the animated Secret Millionaire's Club series, and a booklet with business tips from Mr Buffett.

"We created Secret Millionaire's Club with Warren Buffet to help prepare kids to live happy, successful lives," said A Squared Entertainment CEO, Andy Heyward.

"We have found ways to make it fun for kids to understand business and to build the confidence to think like entrepreneurs while learning valuable life lessons that can be key to future success."

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