US: Paw Patrol toys to launch at Toys R Us this week

Spin Master's range spans plush, vehicles, figures and more.
Publish date:
Social count:
Paw Patrol.png

Spin Master's Paw Patrol toy range is to launch this week at Toys R Us stores across the US.

The show is currently the number one rated pre-school series in the UK and throughout June, Toys R Us will be only retailer to sell the toy line spanning plush, vehicles, figures and more.

“We are thrilled to partner with Toys R Us to bring our beloved Paw Patrol pups to shelves, making it the first retail destination for fans,” said Krista DiBerardino, chief marketing officer at Spin Master.

“Children everywhere adore Chase, Marshall, Rocky, Rubble, Zuma, Skye and of course Ryder; and now, they will finally have the opportunity to bring the magic of Adventure Bay to life and play with their favorite pups at home in the form of interactive, imaginative toys.”

Jamie Uitdenhowen, vice president, general merchandising manager at Toys R Us in the US, added: “Ever since Paw Patrol hit the airwaves last summer, preschoolers have fallen in love with the show’s delightful characters and captivating storylines and have been eagerly awaiting the arrival of toys based on the hit series.

“We worked closely with our partners at Spin Master to be the first retailer to bring this highly coveted line of toys to children who can’t wait to experience all the excitement and adventures from the show during playtime.”

The toy range includes Action Pack Pup with Badge, allowing fans to transform their favourite character’s backpack with the push of a button.

Paw Patrol Racers are figures of characters inside their signature vehicle while the range of Paw Patrol Rescue Vehicles come with simple features and accessories including moving ladders and traffic cones.

The plush line includes soft Paw Patrol Pup Pals as well as Paw Patrol Real Talking Chase and Real Talking Marshall, 11” plush that repeats memorable catch-phrases straight from the show.

Also, from September, children can also play with Marshall's fire engine with the Paw Patrol On-A-Roll Marshall while fans can recreate episodes with the Paw Patrol Lookout HQ Playset complete with a working elevator, slide, lights and sounds.

The Paw Patrol line will launch exclusively at Toys R Us stores in the US from May 18th and will be available at additional select retailers beginning Sunday, June 22nd.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.