Spin Master's Paw Patrol toy range is to launch this week at Toys R Us stores across the US.
The show is currently the number one rated pre-school series in the UK and throughout June, Toys R Us will be only retailer to sell the toy line spanning plush, vehicles, figures and more.
“We are thrilled to partner with Toys R Us to bring our beloved Paw Patrol pups to shelves, making it the first retail destination for fans,” said Krista DiBerardino, chief marketing officer at Spin Master.
“Children everywhere adore Chase, Marshall, Rocky, Rubble, Zuma, Skye and of course Ryder; and now, they will finally have the opportunity to bring the magic of Adventure Bay to life and play with their favorite pups at home in the form of interactive, imaginative toys.”
Jamie Uitdenhowen, vice president, general merchandising manager at Toys R Us in the US, added: “Ever since Paw Patrol hit the airwaves last summer, preschoolers have fallen in love with the show’s delightful characters and captivating storylines and have been eagerly awaiting the arrival of toys based on the hit series.
“We worked closely with our partners at Spin Master to be the first retailer to bring this highly coveted line of toys to children who can’t wait to experience all the excitement and adventures from the show during playtime.”
The toy range includes Action Pack Pup with Badge, allowing fans to transform their favourite character’s backpack with the push of a button.
Paw Patrol Racers are figures of characters inside their signature vehicle while the range of Paw Patrol Rescue Vehicles come with simple features and accessories including moving ladders and traffic cones.
The plush line includes soft Paw Patrol Pup Pals as well as Paw Patrol Real Talking Chase and Real Talking Marshall, 11” plush that repeats memorable catch-phrases straight from the show.
Also, from September, children can also play with Marshall's fire engine with the Paw Patrol On-A-Roll Marshall while fans can recreate episodes with the Paw Patrol Lookout HQ Playset complete with a working elevator, slide, lights and sounds.
The Paw Patrol line will launch exclusively at Toys R Us stores in the US from May 18th and will be available at additional select retailers beginning Sunday, June 22nd.