US: Learning Curve takes Chuggington across the pond

Firm is set to launch its Chuggington die-cast toy line in the United States exclusively at Toys R Us.
Publish date:
Social count:

Inspired by Ludorum's series seen daily in the US on Disney Channel's Playhouse Disney, the toy line is launching exclusively at Toys R Us stores across the country and online at beginning in October.

Earlier this year, the line made its retail launch in international markets, including the UK, Germany, France, Australia and Canada.

Peter Henseler, president of RC2 / Learning Curve brands commented: "The anticipation surrounding the introduction of our Chuggington line is building every day and has been astonishing,

"With huge interest from both children and parents, we are thrilled to introduce our U.S. customers and Chuggington fans to a line of innovative products so they can create exciting new adventures.

"With the show's successful run on Playhouse Disney and Chuggington's continuing success abroad, we look for Chuggington to be successful in 2010 and for many years to come."

Ludorum recently announced it has licensed the second season of 13 half-hour episodes of Chuggington to Disney Channel for its Playhouse Disney programming block in the US.

Maureen Taxter, senior vice president of US consumer products for Ludorum added: "Chuggington's vibrant characters and engaging lessons have captured the hearts of preschoolers and parents nationwide.

"With Learning Curve, we're excited to start bringing innovative, high quality Chuggington products to all of our fans so their experiences with the brand can extend beyond the television screen and into the realm of imaginative play."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.