US: Learning Curve takes Chuggington across the pond

Firm is set to launch its Chuggington die-cast toy line in the United States exclusively at Toys R Us.
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Inspired by Ludorum's series seen daily in the US on Disney Channel's Playhouse Disney, the toy line is launching exclusively at Toys R Us stores across the country and online at Toysrus.com beginning in October.

Earlier this year, the line made its retail launch in international markets, including the UK, Germany, France, Australia and Canada.

Peter Henseler, president of RC2 / Learning Curve brands commented: "The anticipation surrounding the introduction of our Chuggington line is building every day and has been astonishing,

"With huge interest from both children and parents, we are thrilled to introduce our U.S. customers and Chuggington fans to a line of innovative products so they can create exciting new adventures.

"With the show's successful run on Playhouse Disney and Chuggington's continuing success abroad, we look for Chuggington to be successful in 2010 and for many years to come."

Ludorum recently announced it has licensed the second season of 13 half-hour episodes of Chuggington to Disney Channel for its Playhouse Disney programming block in the US.

Maureen Taxter, senior vice president of US consumer products for Ludorum added: "Chuggington's vibrant characters and engaging lessons have captured the hearts of preschoolers and parents nationwide.

"With Learning Curve, we're excited to start bringing innovative, high quality Chuggington products to all of our fans so their experiences with the brand can extend beyond the television screen and into the realm of imaginative play."

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