US: Kickstarter funded construction set for girls makes Toys R Us debut - ToyNews

US: Kickstarter funded construction set for girls makes Toys R Us debut

GoldieBlox and the Spinning Machine is designed to encourage girls' interest in engineering.
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Californian-based toy company GoldieBlox has secured a deal with Toys R Us that will see its story and construction set, GoldieBlox and the Spinning Machine debut in US stores nation-wide.

The deal comes only nine months after the company was initially funded on Kickstarter in 2012.

GoldieBlox is aimed at girls aged four to nine and the first product in the range follows the story of Goldie as she decides to build a spinning machine to help her dog, nacho, chase his tail.

The set enables girls to construct a belt drive to aide the characters in the story.

GoldieBlox was founded in 2012 by Stanford University engineering graduate, Debbie Sterling and was developed in order to get girls interested in engineering.

The company was initially funded on Kickstarter last year with a $150,000 goal and finished being 190 per cent funded with 5,519 backers and $285,881 pledged.

Debbie Sterling, CEO and founder of GoldieBlox, said: "We are excited to bring GoldieBlox to such a high profile retailer as Toys R Us, where millions of parents and girls shop for toys and entertainment.

"Goldie breaks the mould of the stereotypical engineer. In her overalls and tool belt, Goldie is a quirky girl who loves to build.

"Our mission is to make engineering fun and accessible to girls who will go on to build the future and who knows, maybe the next Google or Facebook."

The company is developing additional construction sets that will continue to build Goldie's story.

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