US: KB Toys looks to make comeback in wake of Toys R Us decline

The retailer is looking to have stores launched ahead of Christmas and generate open positions for some of the affected employees of the Toys R Us closures.
Author:
Publish date:
Social count:
4
kbtoys

One time brick and mortar retailer, KB Toys is looking to make a comeback to the US market in the wake of the liquidation of Toys R Us.

Founded in 1922, KB Toys closed for business in 2009. However, almost ten years later, the retailer has declared its plans to return ‘in a way that can survive the modern market.’

The announcement was made on LinkedIn late last week by Ellia Kassoff, the founder of Strategic Marks, KB Toys’ parent company.

“Many of you asked what our plans will be and all we can say is we spent the last six months working on a sustainable model to bring back KB Toys the right way so it can compete with not only the big box stores but online as well,” said Kassoff.

“Our umbrella, Strategic Marks LLC has been very successful brining back many of the most popular products and companies over the last ten years because we follow a very strict formula; [to bring back the experiences we loved as a child, just as you remembered them.]

“With #kbtoys, we had to also look at why they initially failed and to make sure those mistakes won’t be made again. Now, with the closing of Toys R Us so quickly, it caught us by surprise so we have spent the last few days with our team and leaders in the toy industry to figure out how we can accelerate the project so our stores can open for the Christmas season.

“When we are ready, you will be very happy with the results and we believe our model can withstand both online as well as other large competitors for not only the short-term but the long-term as well.”

The retailer is looking to have stores launched ahead of Christmas and generate open positions for some of the affected employees of the Toys R Us closures.

“We understand, we are not just restarting the only other well-known and loved toy chain in the US but hope to find places for those 33,000 jobs which will be lost as Toys R Us closes.

“Please be patient with us over the next few weeks as we get this rolling. In the meantime, if you are a toy manufacturer, supplier, distributor, industry head or ex-KB Toys executive, we want to talk to you.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.