TRU aiming to become biggest UK toy retailer

UK MD tells Retail Week that he wants the chain to become the market leader.
Author:
Publish date:
10_184_8555_toys-r-us.jpg

The UK managing director of Toys R Us has told Retail Week that he wants the chain to be the biggest toy retailer in the UK.

Roger McLaughlan unveiled a series of plans to the trade publication including improvement of its product range, creation of more in-store theatre and development of its multi-channel presence.

As part of its three-year strategy, TRU is aiming to have the widest range of toys that shoppers can "see, touch and physically interact with" in its 80 stores.

To read the full story, simply click on this link.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.