TRU aiming to become biggest UK toy retailer

UK MD tells Retail Week that he wants the chain to become the market leader.
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The UK managing director of Toys R Us has told Retail Week that he wants the chain to be the biggest toy retailer in the UK.

Roger McLaughlan unveiled a series of plans to the trade publication including improvement of its product range, creation of more in-store theatre and development of its multi-channel presence.

As part of its three-year strategy, TRU is aiming to have the widest range of toys that shoppers can "see, touch and physically interact with" in its 80 stores.

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