ToyTesters.tv is taking toys on tour around the UK with Hamleys this summer.
Children and parents will be invited to visit Hamleys to play, test and give their opinions on the toys with children’s TV presenter, Nigel Clarke.
Children will also have the opportunity to star in video content and get involved in competitions.
Supported by an extensive UK radio campaign, set to reach over 1.2 million people, each toy involved in the tour will be promoted on air in the run up to the event and will be featured in selected UK Hamleys stores.
“It’s very exciting to be partnering with ToyTesters.tv for a national tour," said Grant Yuill, marketing manager at Hamleys.
"We share very similar brand values in that we are passionate about the experience children have when playing with toys. At Hamleys we pride ourselves on delivering an unrivalled customer experience focusing on fun, entertainment and theatre.
"Our goal is to bring toys to life and giving children the opportunity to give their immediate reactions to our toys will be very exciting. We hope our customers are as excited as we are to have the chance to test out lots of different toys this summer.”
Gemma Gallagher, founder of ToyTesters.tv, added: “We’re extremely excited to be working with Hamleys on such a high profile event this year. Following on from a significant number of requests from parents around the UK for ToyTesters.tv to hold events, we are pleased to be able to bring such as fabulous activity to UK consumers, by partnering with such an iconic and much loved toy retailer.
"Our aim is to offer toy companies a fun and engaging activity to raise the profile of their toys across the UK this year.”
To find out more about the tour or to get involved, contact Gemma at ToyTesters.tv by emailing Gemma@ToyTesters.tv.