Toyshop teams with ToyNews

Toy Shop UK, the biggest online directory of UK toy shops has re-launched with a brand new look and a new range of features.
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Run by an online optimisation expert and a former toy retailer, in just 18 months it has created a directory of toys and toy shops, with over 50 categories, 300 reviews of independent toy shops, 200 pages of the most popular toy brands and 400 other pages of information about toys.

Amongst the developments, the directory now publishes lists of the most searched words from their search tool, providing an insight into what toys children and their parents are looking to buy.

Based on the results of over 13,000 searches, the firm has now teamed up with ToyNews to include the info in the Retail Chart section of the magazine. Fresh data, updated daily, can also be seen in at


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