Toys R Us and Claire’s have entered into a strategic global partnership to bring fashion products to Toys R Us customers in select stores around the world.
Following a successful pilot program in Europe, Claire’s-branded shops within Toys R Us stores will expand to nearly 100 locations, including stores in the United Kingdom, France, Germany, Austria and Spain.
The Claire's shops will also arrive in 12 Toys R Us stores in the United States by the end of 2014.
The shops will stock thousands of products found in Claire’s stand-alone stores, including a unique assortment of jewelry, headbands, hair and fashion accessories, jewellery holders, legwear, seasonal items and more.
“Claire’s has long been a destination for young fashion-forward shoppers looking to find the most trend-right accessories, and we’re delighted to bring their expertise to our tween business,” said Antonio Urcelay, chairman of the Board and chief executive officer, Toys R Us.
“We continue to explore new concepts that bring fresh merchandising content and offerings to our Toys R Us customers around the world.”
Beatrice Lafon, chief executive officer, Claire’s added: “We are excited to expand our Claire’s global footprint to Toys R Us locations across the globe and expose new customers to our fashionable brand.
“The Claire’s shops in Toys R Us stores will offer consumers a constantly refreshed assortment of the hottest trending jewellery and accessories for which Claire’s is known.”