Toys R Us starts Hot Toy Reservation service

American parents will not have to worry about securing dream toys for kids any more.
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Toys R Us has announced a new service which will enable its US customers to reserve this year's hottest toys, “putting an end to frantic searching in the days leading up to Christmas.”

Parents can search the retailer’s soon-to-be-released Hot Toy list, which will incude 50 products.

Jerry Storch, chairman and CEO, Toys R Us, said: “At Toys R Us, we believe that product differentiation, our unmatched breadth of selection, unique services, great value offerings and our toy-trained team continue to set us apart as a specialty retailer, and will catch the attention of consumers this holiday season.

“We’ve been preparing all year long and we’re ready to deliver a winning holiday season to toy shoppers as they seek to find that special gift for the children on their wish lists.”

ToyNews has contacted Toys R Us to find out if the Hot Toy Reservation will be available to UK customers.

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