Toys R Us plans to improve its quality assurance standards and provide parents with information about product safety in the lead up to Christmas.
The firm believes these “additional measures” reiterates to consumers its commitment to safety.
One of the new actions is a “No Quibble” Return Policy on recalled products, regardless if the product was purchased from a TRU store or not.
The firm has provided manufacturers with updated safety assurance protocols and requires them to test every product shipment.
It says it will continue to push for extra funding and staffing for the Consumer Product Safety Commission (CPSC) in the US and for the introduction of production code stamping to easily identify recalled items.
It also says it will take a zero tolerance approach to potentially unsafe products, removing products from all its stores if it deems a product unsatisfactory, even if a recall hasn’t been announced.
Jerry Storch, chairman and CEO said: "Toys"R"Us understands the trust our customers place in us to ensure that the toys on our store shelves are safe. They should be assured that our entire organisation continues to work vigilantly on their behalf to make this the safest of holiday seasons.”