This year Toys R Us has 20 toys on its Christmas list. Both Mattel and Hasbro have four toys on the list with products from Lego, Flair, Vivid and more present.
The Terrific Twenty - the toys the retailer believes will be its biggest sellers over Q4 - was based on a combination of customer requests and sales trends.
Toys R Us marketing director, Mike Coogan, said: "There is a great level of innovation and expertise in the toy industry this year which has allowed Toys R Us to offer an insight into the fun and exciting toys expected to be the hottest this Christmas.
"There are plenty of clever new twists on some of the much loved nostalgic toy ranges but also some soft hearted toys with incredible technology so overall there is a great balance for children of all ages."
Coogan singled out the LeapPad and expects the electronic learning tablet to be a big seller in Q4. He said: "The educational and learning features are a huge hit with parents and children and even though we are only in October, sales are already picking up as mums and dads prepare for the big day."
The list is divided into two categories: Action Toys and Favourite Friends.
Here they are in alphabetical order:
Air Swimmers (Wow Stuff)
Cars 2 Secret Spy Attack Finn McMissile (Mattel)
Doctor Who Build Your Own Sonic Screwdriver (Character)
Doggie Doo Game (John Adams)
Fliker 3 Scooter (Fliker)
Hexbugs Nano Habitat Set (Innovation First)
LeadPad Explorer Tablet (LeapFrog)
Lego City Police Station (Lego)
Nerf Vortex Nitron (Hasbro)
Star Wars Ultimate FX Lightsaber (Hasbro)
Baby Annabel Care for Me Doll (Zapf)
Barbie Puppy Water Park (Mattel)
Fireman Sam Pontypandy Rescue Set (Character)
FurReal Cookie (Hasbro)
Girl Tech Fijit Willa (Mattel)
Milky The Rabbit (Flair)
Moster High Lagoonas Hydration Station (Mattel)
Moshi Monsters Moshling Treehouse (Vivid)
Sesame Street Lets Rock Elmo (Hasbro)