Toys R Us has partnered with Hull FC for match day and supporter engagement programmes.
The partnership will see the Hull FC family area of the West Stand become known as the Toys R Us Family Area, including toy giveaways at every game from the Geoffrey the Giraffe, Airlie Bird and Girlie Bird mascots.
Toys R Us will also officially partner the club’s grassroots engagement programme, known as Fanbassadors, including special offers for young fans at schools and junior clubs, as well as discount vouchers and toys for Hull FC season pass holders.
"This promises to be another of the club's leading partnerships that will continue to grow and expand over the coming seasons, allowing both organisations to play a big part in our local community," said Hull FC's head of communications, media and marketing, James Clark.
"It's very exciting for the club to work with a high profile global brand like Toys R Us, as well as being able to keep the benefits of this truly local through our work with the city centre store, our grassroots programmes and rewarding our loyal supporters.
"With participation and junior pass numbers falling, across the sport, we're committed to making a significant impact through our youth and family engagement and when it comes to brand association, I can think of no organisation more suited to that than Toys R Us."
As the club prepares to celebrate its 150th anniversary in 2015, Toys R Us will also be featured on the club's official playing and replica shirts.
“Play and Sport work hand in hand making the partnership between Hull FC and Toys “R” Us so visibly suited," said Mike Coogan, marketing director at Toys R Us.
"It’s a partnership we are particularly excited about and look forward to the planned activities ahead."
The local Toys R Us store on Kingston Retail Park in Hull will also welcome visits from the players and mascots, as well as support for their on-going community and charity work.
"Like Toys R Us, Hull FC already have very strong links with our surrounding communities, and we’re really excited to be working alongside them," said Peter Liddle, general store manager at Toys R Us, Hull.
"The club's Fanbassador Scheme teamed with the family links at Toys R Us are both vital and exciting and we’re looking forward to being a part of their initiative to reward and involve children in Rugby League within the community."