Toys R Us invests in online future

Retailer buys domain name for $5.1 million in auction.
Publish date:

TRU has hinted at a greater commitment to online retailing, having just shelled out $5.1m for the domain name

The company outbid National A-1 Advertising in an auction that was live blogged on

Up to the price of $3 million, other bidders were involved, but for the final $2 million, Toys R Us and National A-1 Advertising battled it out.

The domain originally sold for $1.25 million in an auction that Toys R Us participated in. In the initial auction. Faculty Lounge Partners bought and Toys ‘R’ Us bought


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.