Toys R Us grabs Lego City Miners exclusive

Construction toy line will be exclusive to the retailer until July 21st.
Publish date:

Toys R Us has secured a temporary exclusivity deal with Lego over the Lego City Miners range.

This product line will be exclusive to Toys R Us until July 21st.

The Lego City Miners range includes five products – the £7.99 4x4, £12.99 Loader and Tipper, £19.99 Truck, £29.99 Excavator and £69.99 Mine.

The news comes after Toys R Us kicked off its summer sale last week, with up to half price on selected items.

It’s the latest toy retailer to run a summer sale following cut-price items from Hamleys and Argos in late June.

In addition, Smyths secured exclusivity on the Lego Star Wars range last month.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.