Toys R Us closes in Ireland after just six months - ToyNews

Toys R Us closes in Ireland after just six months

The retail giant planned to roll out five stores over the first year in operation, but has struggled to compete with the likes of Smyths Toys in the region.
Publish date:
Social count:

Toys R Us is to ‘close its operations in Ireland just six months after opening its first store in the region.

The two stores, at the Westend Shopping Park in Blanchardstown and Parkway in Limerick, have now closed after ‘careful consideration’ over the future of the retailer’s Irish business.

Six month after launching in the country, Michael McAteer of Grant Thronton has ben appointed as receiver to the business.

The Irish business was launched last August by former Smyths Toys executive Brian Donoghue, who secured the licence to operate Toys R Us in Ireland from the global brand.

The plan was to roll out as many as five stores over the first year in operation, with a budget of around €5m, however it is understood that the Irish business struggled to compete with big players including Smyths Toys, in part because it failed to launch a website or online catalogue.

“After careful consideration, Toys R Us and the local franchisee in Ireland have decided to end their licence agreement that began last summer,” said Toys R Us in a statement.

“As a result, the franchisee closed its two licensed stores in Dublin and Limerick on Febraury 1st.” 


Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.