Toys R Us Canada thrives as US and UK operations start the 'wind-down process'

Last week, reports emerged that amid an online campaign to rescue Toys R Us from liquidation MGA Entertainment CEM, Isaac Larian had made a bid for Toys R Us’ Canadian operations, citing it as ‘good business that made economic sense.’
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Toys R Us Canada has been left unaffected by the recent plight of the toy retailer’s parent US business.

While across states and the UK, the toy giant has initiative the wind-down process of all of its retailing operations, resulting in the loss of more than 33,000 jobs, it is ‘business as usual’ for its Canadian arm.

Last week, the retailer issued a release declaring that ‘Canada’s largest dedicated toy and baby products retailer was unaffected by the recent announcement by Toys R Us Inc of the filing of a motion seeking Bankruptcy court approval.’

In an open letter to its customers, it said:

“Toys R Us Inc announced the difficult decision to seek court approval in its Chapter 11 proceedings to wind-down its business operations in the United States. Our team members in Canada are very saddened to hear of this outcome and we are all keeping our US colleagues in our thoughts during this very difficult time.

“In Canada, all 82 stores remain open for business to serve you, our customers, honouring all our policies, warranties, Baby Registry, Gift Cards and RClub loyalty programmes without charge. We are taking the necessary steps to ensure the iconic Toys R Us and Babies R Us brands live on for many generations to come in Canada.

“Our team continues to work hard at strengthening our competitive position and making the improvements necessary to ensure that we have the products when, where and how you choose to shop with us. Our Canadian operations are continuing in the normal course and we continue to partner with trend products you want from the brands that you trust.

“For the past 34 years, we have proudly served Canada as the trend authority in toy and baby and we remain the champions of play and trusted advisors helping people become parents.

“Thank you for choosing to say yes to shop and support Toys R Us and Babies R Us Canada. We are proud to continue to welcome you in Canada coast to coast in store and online.”

Last week, reports emerged that amid an online campaign to rescue Toys R Us frm liquidation MGA Entertainment CEM, Isaac Larian had made a bid for Toys R Us’ Canadian operations, citing it as ‘good business that made economic sense.’

Whether Toys R Us Canada’s plans to continue trading involve the reported bid remain to be seen.

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