TOYMASTER 2016: Brainstorm readies 'most exciting line' to date - ToyNews

TOYMASTER 2016: Brainstorm readies 'most exciting line' to date

“By Q4 we fully expect StikBots to be one of the best-selling toys of 2016,” said Brainstorm.
Author:
Publish date:
Social count:
0
0 0stikbots1.png

Brainstorm is presenting its ‘most exciting portfolio of products to date’ at this year’s Toymaster show, with a line up lead by the hit line StikBots.

Having been named the Best Pocket Money Toy at this year’ London Toy Fair, StikBots has proved a very popular line for the educational toy specialist who bills the collecxtion as the ‘first social sharing toy of its kind.’

To date, the StikBots Central YouTube channel has had over 20 million views since launch and includes customer videos as well as a StikBot weekly show.

This year’s Toymaster show will see Brainstorm introduce the StikBot Zanimation Studio, a piece of kit that incorporates green screen technology and comes with its own stage so kids can create their stop-frame animations and add their own backgrounds.

To launch the product, Brainstorm has an array of POS available including a bespoke FDU which allows retailers to display products in the range such as StikBot singles, StikBot Studio and the new StikBot Zanimation Studio.

Nick Saunders, sales director at Brainstorm, said: “We have had an amazing time with StikBots already this year and as soon as stock hits the floor it’s leaving our warehouse.

“These new FDU’s will allow retailers to stock full ranges while also maximizing space in store. We are supporting all products in the range with TV advertising and a fully comprehensive marketing PR programme.

“By Q4 we fully expect StikBots to be one of the best-selling toys of 2016.”

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.