TOYMASTER 2012: Show off to a busy start

Ian Edmunds says Majestic room offer gets indies in early doors as more non-members turn up.
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This year's Toymaster enjoyed a better early turnout than usual as the sun shone brightly on the first day of the Harrogate show.

“The first day was extremely busy,” said Ian Edmunds, Toymaster’s marketing and operations director. “The reason is we had more of our members staying over on Monday night.

“We’ve also had a lot more non-Toymaster people turn up which is great – we don’t mind that at all.”

The buying group had secured a special three nights for two offer on rooms for visitors and Edmunds said that this, combined with the dwindling number of flights available to far flung members, meant that more were in attendance on the opening day.

“A few years ago we had more people coming on the Wednesday and the Thursday - but because of the three night deal we’ve had more staying over.”

Toymaster welcomed 14 new members last year and expects to attract more to the group after the show.

Edmunds said: “We’ve got 50 new member packs downstairs and I don’t think we’ll have any left by the end.”

He added: “This [show] is the biggest thing we do. It’s absolutely key to Toymaster.”

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