ToyNews caught up with Revell’s UK country manager Thomas Randrup at Toymaster for a personal demonstration of the firm's new feature-loaded Revellutions range.
The cars will be at retail from mid-July and feature interchangeable parts. For example, the wheels and suspension can be switched out and upgraded as required. Revellutions is designed for indoor and outdoor use and the cars' dust and water resistant shell is made from sturdy ABS plastic.
The Dust Rider model will retail for around £69.99 while accessories will be priced between £4.99 to £11.99 RRP.
However, Revellutions real USP is its video game - kids can plug into a computer via USB to play with their model with the R/C controller. The controller can also be converted for left or right-handed operators where necessary.
Randrup said: “The first signs from the launch at Nuremberg have been very positive. There’s a great expectation from the trade and from ourselves, as it is our own development.You won’t find anything else in the toy industry quite like it.”
Speaking about life at Revell UK since Hobbico’s acquisition of Revell Europe, Randrup said: “It’s business as usual and we’re significantly up on the prior.”
Randrup added that the firm expects to signifncantly increase its R/C offering once fully integrated with the US hobby giant.
You can preview Revellutions at www.revellutions.de.