Hexbug and Bobble Bots maker Innovation First International was named as New Supplier of the Year this week's annual Toymaster show.
The honour came as a surprise for the IFI team.
“We’re over the moon to pick up this title,” said Heather Corbett, marketing manager at IFI, who has also been shortlisted for The Marketing Society Awards for Excellence’s Young Marketer of the Year award.
“To win another award is always a lovely feeling, but to win such an unexpected award chosen by highly influential UK toy industry experts is just amazing. We couldn’t be happier.”
Toymaster selector, Paul Reader said: “Toymaster doesn’t give these awards out often, but Innovation First International is a well deserved recipient as they have consistently exceeded expectations as a supplier.”
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