TOYMASTER 2012: Character to take wraps off first BinWeevils toys

Initial products on show for the first time in Harrogate; launch scheduled for October.
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Character Options will showcase initial products from its eagerly awaited BinWeevils toy line next week at Toymaster.

The firm revealed in January that it had been appointed the master toy licensee for the virtual world, with products due to hit shelves in October.

The collection will include figures, play-sets and plush all depicting the most popular characters from the children's online community.

"We have been overwhelmed with enquiries about the collection and are delighted to have the first products to show next week," said Jerry Healy, marketing director at Character Options. "Already anticipation is building up amongst the two million plus users of the website who are eager to enhance their BinWeevils experience with toys and collectables.

"Each and every item that we produce will have the added bonus of either earning the user extra mulch, the BinWeevils official currency, or will allow them to unlock special nest items. This will give them all the more reason to collect."


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