TOYMASTER 2011: Ian Edmunds talks to ToyNews

We catch up with the show's operations director to find out what's planned for this year.
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Back at its ‘spiritual’ home of the Majestic, this month’s Toymaster show has been sold out since early February, underlining its importance to the industry.

“The main aim this year is not to have a repeat of 2010’s last minute nerves, shall we say,” Toymaster’s operations director, Ian Edmunds explains to ToyNews ahead of the buying group’s annual three-day show in Harrogate.

A fire at the Majestic Hotel last year, less than two weeks before the show was due to be held, meant Toymaster had to shift venues to the Harrogate International Centre. But, while both its members and the industry were elated that the show went ahead at all, the buying group felt that some of the more ‘Toymaster’ elements were lost.

To read the full interview, please click here.

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