PxPixel
Toymail is a "game changer" for tech toys, says Firebox - ToyNews

Toymail is a "game changer" for tech toys, says Firebox

The product allows parents to record a voice message using an app, hit send, and the Toymail toys will speak the message back to their children. Kids can then reply directly using the toy.
Author:
Publish date:
00toymail.jpg

 Toymail, a toy-based email/voicemail system, will be a game changer for the world of tech toys, according to quirky online retailer Firebox.

The product allows parents to record a voice message using an app, hit send, and the Toymail toys will speak the message back to their children. Kids can then reply directly using the toy.

“Toymail is incredibly innovative,” said Ben Redhead, head of buying at Firebox. “Appcessory toys are common place now, but utilising this technology for the purpose of communication and bringing families together is its unique selling point.

“Toymail is a game changer in that it’s an appcessory that is more than just a toy – it’s functional too.

“We expect that Toymail is going to be a huge hit with families this Christmas. Parents are increasingly stretched between their work and home lives and looking for ever more interesting and innovative ways to stay in touch with their little ones.

“Toymail means families can stay in touch anytime, anywhere in a fun and exciting way. Toymail will undoubtedly be one of our best selling Christmas gifts for children this year.”

Related

Toymail arrives at Firebox

This toy-based email/voicemail service allows parents to send messages via an app that their children then receive through a toy.

Traditional or tech.png

Traditional or tech toys?

This month, Robert Hutchins asks our panel of toy retail buyers how they strike the balance between stocking tech-focused and more traditional toys, and if higher-priced tech toys are taking more shelf space

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.