Toy telescopes already sold out at John Lewis as retailer unveils Christmas ad

Minutes after the retailer dropped the ad, its Man on the Moon Make Your Own Telescope Kit sold out online.
Publish date:
Social count:

John Lewis unveiled its much-anticipated Christmas advert today, where a telescope was the focus for the festive campaign.

Minutes after the retailer dropped the ad, its Man on the Moon Make Your Own Telescope Kit sold out online.

Priced at £8 it’s no wonder the device has sold out, however the Celestron AstroMaster LT 60AZ, which was featured in the ad, which was previously out of stock, is now available again for £99.95.

Once again, the stars of the ad, which features an elderly man who lives on the moon and a little girl named Lily, have already started to melt the hearts of viewers.

Similarly, last year when the retailer debuted its Christmas ad with Monty and Mable the penguins, John Lewis witnessed huge sales that resulted in the much-loved plush toys selling out, despite their £95 price tag.

Other telescopes are also available for customers to snap up this Christmas, including the Celestron TravelScope C21035, which is slightly cheaper at £79.95.

John Lewis is also putting the pyjamas that Lily is wearing in the ad on offer, while a bag showcasing the telescope making its way to the Moon is also available.

At least John Lewis has managed to replenish its stock levels this year, since the pricier versions of the telescope have been updated with new stock levels.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.