Toy sales soar at John Lewis

Retailer reports a rise in toy revenues of 20 per cent in the week to October 30th.
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John Lewis reported sales of £69.65m for the week, a 12.5 per cent increase compared to the same period in 2009, when sales were £61.91m.

During the half term week, many areas showed double digit sales increases, with sales of Christmas catalogue products growing 25 per cent for the week.

Toy sales were up by 20 per cent year-on-year and the retailer said Lego and Sylvanian Families were two of the highlights.

Online growth also continues grow, with sales up 44 per cent.

Peter Ruis, buying and brand director, John Lewis, commented: "Christmas is the main event, though, and all areas have started strongly.

"So, we have plenty to be optimistic about as we start the ramp up to Christmas: great ranges, good stocks; a real festival theme and fantastic partners."

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