Toy industry sounds-off on retail exclusives

Independent retailers, The Entertainer, Argos, Vivid and more discuss this thorny issue.
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So a particular toy is being sold in a particular retailer exclusively for a limited period.

There’s nothing wrong with a little exclusivity between friends, right?

Why shouldn’t a company and a retailer be able to organise an early toy launch? This has been happening since forever. Not a big deal… right?

Well actually it is – at the moment. Discussions about such deals on social media channels like Twitter, together with coverage of them in the toy press, has provoked a fresh debate. So, what’s the industry consensus?

Do exclusives put other retailers at a disadvantage? Do they present consumers with a lack of choice? Or are they a way to boost business? We put these questions to toy The Entertainer, Toymaster, The Hub Direct, Flair, Vivid, Argos, and Turner in this month’s news analysis…

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