So a particular toy is being sold in a particular retailer exclusively for a limited period.
There’s nothing wrong with a little exclusivity between friends, right?
Why shouldn’t a company and a retailer be able to organise an early toy launch? This has been happening since forever. Not a big deal… right?
Well actually it is – at the moment. Discussions about such deals on social media channels like Twitter, together with coverage of them in the toy press, has provoked a fresh debate. So, what’s the industry consensus?
Do exclusives put other retailers at a disadvantage? Do they present consumers with a lack of choice? Or are they a way to boost business? We put these questions to toy The Entertainer, Toymaster, The Hub Direct, Flair, Vivid, Argos, and Turner in this month’s news analysis…