Toy Hub's new pricing 'helps kids with their maths'

Initiative has been met with great response 'making life much simpler' for kids and parents.
Author:
Publish date:
10_toy-hub.jpg

Independent retailer, Toy Hub has initiated a new system to help kids work out their mental arithmetic and drive its own sales forwards.

The toy shop, based in Dunblane, Scotland, has made the decision to drop the .99 price point and round its pricing up to clear numbers.

Toy Hub owner, Helen Gourley, said: "We noticed that kids were struggling with the .99 pricing system adopted by most shops.

"It just made it harder for them to work out how much they were spending when picking up more than one product."

And the company has reported a great response from kids and parents alike, with comments from many that it makes life much simpler for them.

Gerard Gourley from Toy Hub, commented: "It's an easy change to make that has had a huge impact on our customers - we've now made it permanent."

Toy Hub currently offers a full range of branded children's toys and can be found at www.toyhubdirect.co.uk

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.