The 53rd annual Toy Industry Awards closed out the first night of Toy Fair, honouring the top products, companies and retailers of the year.
The gala event, organised by the British Toy and Hobby Association with the Toy Retailers Association was held at the Olympia's Apex Room and was a veritable who's who of toy industry major players.
BTHA Chairman, Jon Diver, announced the winners of the Toy Retailer of the Year Awards, and TRA Chairman, Alan Simpson, unveiled the Toy and Supplier of the Year Awards.
MGA enjoyed a slew of wins, taking home the grand Toy of the Year prize for their wildly popular L.O.L. Surprise collectables line as well as Craze of the Year and Creative Toy of the Year for L.O.L. Fizz Maker.
Spin Master also celebrated banner year, taking home Supplier of the Year, as well as Doll of the Year for Luvabella and Pre-School Toy of The Year for Paw Patrol Vehicles.
Elsewhere, the BTHA Golden Teddy Award was also presented to Colin Rossiter of Character Options for outstanding achievement and a career in the toy industry which has spanned 40 years.
“Congratulations on behalf of the BTHA to all the winners of this year’s Toy Retailer Awards – as always, it is a great pleasure to see such a high standard of entry and judges debated long and hard to determine this year’s winners," said John Diver. "Recognition must also go to our worthy runners-up and big thanks must go to everyone for taking part.”
Alan Simpson, chairman of the TRA, added: “On behalf of the TRA, our congratulations to all the Award winners, and those with shortlisted products too. It wasn't an easy task selecting winners for categories which stood out in 2017. We can now all look forward to a successful 2018. I have no doubt it will be challenging, but together we can make it a success.”
A full list of winners follows below:
Toy Retailer of the Year
Small Independent Toy Retailer of the Year Just Williams Toys
Large Independent Toy Retailer of the Year Toymaster Cavan
Specialist Multiple Toy Retailer of the Year (up to 5 stores) Toy Galaxy
Specialist Multiple Toy Retailer of the Year (up to 25 stores) Kids Stuff Toys
Specialist Multiple Toy Retailer of the Year (over 25 stores) Toytown
General Multiple Toy Retailer of the Year Argos
Department Store Toy Retailer of the Year Jarrold
Online Toy Retailer of the Year Smyths
Overall Toy Retailer of the Year Toytown
Toy and Supplier of the Year
Action Toy of the Year Stretch Armstrong, Character Options
Pocket Money Toy of The Year Pokémon Cards, Esdevium
Interactive Toy of The Year Fingerlings, Jazwares
Craze of The Year L.O.L., MGA
Collectable Range of The Year Hatchimals Collegtables, Spinmaster
Retro Toy of the Year Rubik's Cube, John Adams
Game of The Year Dobble Esdevium
Doll of The Year Luvabella Spinmaster
Creative Toy of The Year L.O.L. Fizz Maker, MGA
Pre-School Toy of The Year Paw Patrol Vehicles, Spinmaster
Electronic Toy of The Year Laser X, Character Options
Licensor of The Year Nickelodeon
Special Recognition Award Playmobil
Supplier of The Year Spinmaster
Toy of the Year L.O.L. Surprise, MGA