Tough climate forces Entertainer cuts

Tight retail conditions may force The Entertainer to increase its price-cutting activity.
Author:
Publish date:
5_184_3545_The Entertainer.jpg

According to a report in The Guardian caution from shoppers as well as the intensity of rivals' Christmas promotions has forced the chain to bring forward its January discounting and it is already offering 75 per cent off some toys.

"We have already cut the prices of a lot of the stuff that we would normally put in the January sale," said managing director Gary Grant. "Shoppers are being more cautious and there is very competitive pricing about."

"It all depends on the last few weeks but there is a possibility we could be down on last year," he added.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019