TOMY's Pop Up Olaf enjoys successful launch on Amazon

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TOMY's Pop Up Olaf has enjoyed a frantic launch as a pre-sale item on Amazon.

After only a day on the site, Pop Up Olaf is now ranked as the number one product in the Hot New Releases table for board games.

A Frozen twist on Pop up Pirate, Pop Up Olaf sees players twist Olaf into his barrel and take turns to slide in the crystal sticks. If nothing happens, the player is safe, but if the crystal stick makes Olaf pop up out of this barrel, they’re out.

The game is released on March 4th.

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