Tobar triumphs against counterfeit Robo Fish on leading online marketplace

Firm is now tackling eBay traders who are selling fake Robo Fish goods online.
Author:
Publish date:
Social count:
0

After teaming up with Zuru to launch a Fight the Fakes campaign, Tobar has managed to eradicate 99 per cent of the counterfeit Robo Fish from a leading online marketplace.

The firm is now looking to tackle eBay traders who are selling fake Robo Fish goods online.

Tobar is asking any partners to report suspected counterfeit goods to them immediately.

“We’re determined to 'Fight the Fakes' and I’m very proud of the results the team have achieved to date," said Tobar chief executive David Mordecai.

"However the job goes on and we are not complacent, as peak season approaches we will have to increase our efforts to keep these potentially dangerous goods off the shelves.

"We want our partners and their customers to be reassured that the toys supplied by Tobar will always be genuine. Robo Fish is set to be huge again this year but together we can win this battle.”

Joining the classic Robo Fish this year are six new LED fish, tropical fish and a Robo Fish play set as well as a new range of Pirate Robo Fish, RC Robo Fish and new Magical Mermaids and play sets from Zuru.

These lines will be backed by a TV campaign on air until July 24th and special FSDU solutions to drive sales for 2014.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.