Textiles firm Tilt has partnered with Toys R Us to launch its latest product line, SpinTales.
As part of the deal, both the SpinTales Enchanted Duvet and Jungle Rug will be available to customers from the toy retail giant.
Working alongside the free app, the SpinTales rug and duvet can create immersive experiences for children and parents to enjoy.
“At Tilt, we see a frontier to be explored in textiles that delights, engages, animates and connects,” said Qaizar Hassonjee, head of Tilt.
“SpinTales is our first step into this new world and we couldn’t be more delighted to partner with Toys R Us, the world’s leading dedicated toy retailer, to help us grow our brand and add credibility to what we hope to achieve with SpinTales.”
Priced at $99,99, Spin Tales has been designed for kids aged three years and up.
Mili Tharakan, director of technology at Tilt, added: “Tiltis dedicated about weaving the latest digital technologies into textiles to bring magical and meaningful experiences to its users.
"We are very excited about the potential growth of SpinTales and that comes with launching online with Toys R Us.”