Market intelligence resource, The Insights People is joining forces with the Association of Town and City Management to confront the challenges facing today’s high street retailers.
The Insights People manage both Parents Insights and Kids Insights, a firm set up to identify how consumer behaviour is evolving.
Surveying 400 different children ranging in ages from four to 18 every week, Kids Insights has been designed to provide clients with a 99 per cent confidence level at an annual level. Meanwhile, Parents Insights looks at the ways i which brands can maintain their advantage with parents.
Nick Richardson, chief executive of The Insights People, said: “We recognise the challenges facing the high street today and have seen some of the casualties of these challenges. That’s why we will be working with ATCM to understand and address this.
“The dramatic changes in the way children and parents are spending their time and money represents exciting opportunities for town centres, something this strategic partnership will explore.
“As part of this partnership ATCM will be subscribing to our reports and online portal. We will be providing members with regular content and data and speaking at a number of events.”
Ojay McDonald, chief executive of ATCM added: “We all know that consumer behaviour is changing rapidly and that people desire something different from their high streets. However, do we know what ‘different’ looks like? The partnership with The Insights People could provide us with many of the answers the retail industry is looking for.
“With its ability to deliver industry leading market intelligence on the consumers of the future, merged with our understanding of the high street retail market, we believe we can help reshape town centres across the UK for the better.”