The Hut eyes toy move

Online retailing giant turns gaze on toy market and has already established a deal with Mattel.
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Online retailing specialist The Hut is looking to increase its presence in the toy market and is already working with Mattel and in discussions with a number of other major players.

The firm offers a ‘white label’ e-commerce solution and works with Asda, WH Smith, Argos, Littlewoods, Lovefilm and Tesco in such a way. Mattel uses the firm for its direct online sales.

In addition, it owns the Zavvi online business and has its own site which sells entertainment products and has already started offering toys and games. It is currently the UK’s fifth largest online retailer.

Discussions are ongoing with a number of major players in the toy sector and the firms aims to make an impact in both fulfillment and through its own sales.

Commercial director, Richard Chapple, told ToyNews: “We’ve had a very positive reaction from many people who are looking for growth in the channel. There are definite opportunities for somebody looking to do a toy-specific site.

“Toys are an area we have been getting into quietly, but there’s a lot more we can do yet.”



The online toy market

It has often bemused me why no-one has taken on the online market in the toy sector and made it their own. In the same way that Amazon owns the book market.

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