The Entertainer has bolstered its Click & Collect service with a new third party partner that means shoppers can now collect their items from any one of more than 500 locations across the UK.
This will include hundreds of Debenhams and Morrisons stores worldwide.
The new partner is the Click & Collect specialist, Doddle and together the partnership will aim to ease the busy Christmas shopping period for the more than one million customers who buy from The Entertainer's online shop.
Previously, The Entertainer’s online customers could only have parcels delivered direct to their home address or collect or return them at one of the brand’s 148 high street and shopping centre stores.
During the busy run up to peak, over which time 60 per cent of The Entertainer’s total annual purchases are made, the new partnership will not only 'significantly increase customers’ choice of pick up and drop off locations', but also 'increase the convenience of The Entertainer’s offering' with over half of Doddle locations open by 7am and only closing at 10pm.
The Entertainer will be Doddle’s first toy partner and joins over 50 of the UK’s top retail brands as Doddle partners including Amazon, ASOS, New Look, Wiggle and Missguided.
Rob Wood, head of online at The Entertainer, commented: “Buying toys is always more than a functional experience. It’s associated with excitement and fun, so we pride ourselves on doing everything we can to make it an enjoyable journey each and every time.
“Partnering with Doddle was a natural choice for us. Their focus on customer service fits well with our ethos and their rapidly growing network gives our customers the choice of collection and return points across the country, all with long hours, that work brilliantly for busy mums, dads and grandparents."
Mike Richmond, chief commercial officer for Doddle, said: “By partnering with the UK’s best loved brands we enable customers to pick up the things they want, when they want, from great locations across the UK, that fit around their lifestyles.
"The Entertainer is the UK’s fastest growing high street toy retailer so we’re delighted to be working alongside them to continue that success story. It’s going to be a really busy peak for us so as a Dad I’m also selfishly pleased that choosing and picking up Christmas toys just got a whole lot easier.”