The Entertainer restricts parents to 'one Frozen doll per person'

Toy chain owner, Gary Grant has said the restriction is to stop parents paying 'unfair prices on eBay'.
Publish date:
Social count:

The Entertainer is restricting sales of its Disney’s Frozen Elsa dolls to just ‘one per person’, in order to counter the unfair prices some parents are paying on eBay.

Owner of the family run toy chain, Gary Grant has said that demand for the doll this year is “exponential” rivaling the popularity of Tracey Island sets and Teletubbies toys of yesteryear.

Last Wednesday, the retailer’s website crashed twice due to the volume of online traffic searching for the highly sought after doll.

Meanwhile, Black Friday saw the firm’s “biggest ever day on the website”.

Stock issues have seen the popular dolls sell out in shops across the UK in the run up to the festive period, forcing many parents to bidding for the toys on the online auctions site, eBay.

One doll reportedly sold for £499.

“We are restricting these dolls to one per person because I really feel it is unfair that parents are being overcharged when buying them on eBay,” Grant told BBC Radio 5 Live.

“We have had an air freight arrive and have got stock in our shops, so it’s not as if there aren’t any Elsas. Yes, they are in high demand, but they are coming through, so parents don’t give up yet.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.