The Entertainer refurbs and relaunches its flagship Westfield London store

New deck such as animated window screens, interactive floor projections and AR mirrors now offer shoppers an immersive and bold in-store experience.
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The Entertainer has relaunched its global flagship store at Westfield London following a £700,000 refit, creating an immersive experience for children.

The 4500 sq. ft store, which employs 19 people, has been refitted to offer children an engaging, exciting and more entertaining shopping experience.

The in-store journey is led by new technologies such as animated window screens, interactive floor projections, augmented reality mirrors and The Launch Pad Tech Tables, while also retaining traditional elements, such as its counter steps at tills.

Gary Grant, founder and managing director of The Entertainer, said: “It is our ambition that this store becomes not just an engaging place to shop, but an exciting place for children to play too.

“It is The Entertainer store of the future and puts fun at the heart of the toy shopping experience, while supporting our vision of every childhood filled with wonder.”

The refurb follows the news that The Entertainer had seen a 37 per cent increase in year on year profits as well as an increase of 6.8 per cent in total sales in the 12 month period from February 1 2017 to January 27 2018, compared to the same period last year.

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