The Entertainer refurbs and relaunches its flagship Westfield London store

New deck such as animated window screens, interactive floor projections and AR mirrors now offer shoppers an immersive and bold in-store experience.
Publish date:
Social count:

The Entertainer has relaunched its global flagship store at Westfield London following a £700,000 refit, creating an immersive experience for children.

The 4500 sq. ft store, which employs 19 people, has been refitted to offer children an engaging, exciting and more entertaining shopping experience.

The in-store journey is led by new technologies such as animated window screens, interactive floor projections, augmented reality mirrors and The Launch Pad Tech Tables, while also retaining traditional elements, such as its counter steps at tills.

Gary Grant, founder and managing director of The Entertainer, said: “It is our ambition that this store becomes not just an engaging place to shop, but an exciting place for children to play too.

“It is The Entertainer store of the future and puts fun at the heart of the toy shopping experience, while supporting our vision of every childhood filled with wonder.”

The refurb follows the news that The Entertainer had seen a 37 per cent increase in year on year profits as well as an increase of 6.8 per cent in total sales in the 12 month period from February 1 2017 to January 27 2018, compared to the same period last year.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.