The Entertainer posts 37 per cent profit growth

In its fiscal year ending February 1, the toy retailer said pre-tax profits had surged to £11.5 million while sales grew 6.8 per cent to £162 million.
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The UK, family-owned high street toy retailer, The Entertainer has posted a 37 per cent full-year profit growth.

In its fiscal year ending February 1, the toy retailer said pre-tax profits had surged to £11.5 million while sales grew 6.8 per cent to £162 million.

The Entertainer’s performance was bolstered by its ecommerce division, which experienced a 30 per cent spike in revenue, while click and collect jumped 32 per cent.

The retailer reported that its online business had grown five-fold in the last five years, while its own brand toy range – Addo Play – and international store growth also boosted growth for the business.

“Considering the well-documented challenges that the high street and the toy industry faced in the last year, we are delighted with these results,” said founder and managing director, Gary Grant.

The Entertainer said it has future plans to invest in UK and European acquisitions and a new web platform.

“We strive to drive the toy market forward while continuing to offer our customers an exciting shopping experience and we are very much looking forward to continued success in 2018,” said Grant.

The post has defied the recent spate of bad news for toy retail, circling the demise of toy giant Toys R Us both in the UK and in the US.  


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