The Entertainer has launched a new multichannel strategy to improve its website and grow online sales.
The new website, developed by Neoworks, features a 30 minute click and collect service, where customers can order toys online and pick them up from their local store.
Customers can also track their orders online, and have access to the full Entertainer range both in-store and online.
A statement read: "The Entertainer plans to grow the business significantly online over the next five years, both in the UK and internationally through a collaboration of key digital partners."
The new site was developed by Neoworks, based on the Hybris Multichannel Suite and integrated with The Retail Suite from Itim. Digital strategy agency Red Ant worked closely with Neoworks on the user experience.
Duncan Grant, Director of Multi-channel at The Entertainer, said: "We’ve brought together a collection of ‘best-of-breed’ partners to deliver The Entertainer’s multichannel vision."
Nick Vincent, Director at Neoworks, added: "Being able to work with the Entertainer to take their e-commerce solution to the next level; a combination of the hybris platform, the Entertainer's team and Neoworks' expertise in software development, will provide a best of breed solution which will act as the benchmark not just in the toy industry, but to the wider e-commerce community."
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.