High street toy retailer The Entertainer is opening it first store in Kazakhstan, taking up residence in the Dostyk Plaza in Almaty.
The international expansion is the result of a new partnership with Zeta Retail, a firm that operates three other reputable international brands in the region.
This is the first in what The Entertainer sees as an opportunity for a significant number of stores across Kakakhstan as it aims for further expansion over the next year.
“Kazakhstan is an exciting new market for The Entertainer, allowing us to bring our unique style of toy retailing to a whole new set of customers,” said Gary Grant, The Entertainer’s founder and chairman.
“Our first store is located in Dostyk Plaza in Almaty, but we see the opportunity for a significant number of stores across the country. We are delighted with the partnership we have with Zeta Retail and we look forward to further expansion in Kazakhstan over the course of the next 12 months.
“Kazakhstan represents the first of at least three new market launches for The Entertainer in 2018 and we look forward to finding further partners to grow The Entertainer brand globally.”
The Entertainer currently has 145 shops in the UK, plus 27 international stores through its successful run of partnerships. Now in its 37 year, the family-owned business has seen ‘unprecedented year on year growth for six consecutive years,’ and employs more than 1,500 staff across its business.