The Entertainer has launched its Five Years of Giving campaign to promote Payroll Giving.
The #5YearsofGiving campaign will see area managers visit each of the 125 stores and encourage employees to take a team celebration selfie with a giant ‘Entertainergram’ selfie board and share the success on social media using #5YearsofGiving.
The best poses will be rewarded with a £250 prize to be donated to the winner’s charity of choice, with two overall winner prizes of £500.
The object of the campaign is to see an increase in staff participation, from 45 per cent to 50 per cent.
The Entertainer already has the highest Payroll Giving employee uptake of any High Street retailer.
“Payroll Giving allows all our employees to give to the charity of their choice, in the most tax effective way, direct from their earnings," said Gary Grant, founder and managing director of The Entertainer.
"In five years we have gone from zero to 45 per cent which is a reflection of our employees’ huge generosity, but also shows the popularity among staff of this form of giving. Over the last five years we have raised a fantastic £369,000 for UK charities via Payroll Giving and so #5YearsofGiving is the perfect opportunity to thank every single member of staff but to also encourage other retailers and businesses to do the same.”
The Entertainer will also celebrate employee’s generosity later this year by giving every employee’s chosen charity an extra £5 on #GivingTuesday (Tuesday, November 29th) as a thank you for taking part, which will generate a further estimated £6,500 for good causes.