The Entertainer has launched an online service that allows customers to order toys online and get them delivered within 90 minutes.
The service has launched in conjunction with delivery experts Shutl and a new software extension developed by Neoworks (based on the Hybris Commerce Suite), as originally reported by ToyNews in February this year.
The online service operates 24 hours a day, 365 days a year. It allows customers to watch their deliveries moving towards them in real-time on a GPS enabled-map, whenever an Entertainer store is open.
The 90-minute service is currently available from £5.90.
"The Entertainers customers are able to 'Shutl' items in as little as 90 minutes, though the exact time varies according to distance and the vehicle type required for transport," read a statement.
“Shutl offers The Entertainer's customers a speed of delivery unrivalled in the toy retail industry," said Duncan Grant, Director of Multichannel at The Entertainer.
"Building on our store estate and multi-channel infrastructure, this new service cements our position as the country's leading online toy retailer.”
Tom Allason, Founder and CEO at Shutl, added: "This is the most sophisticated Shutl implementation to date, setting a new benchmark in online customer experience. It’s a case study in how multi-channel retailers can leverage their key assets to delight customers with an unbeatable proposition."
Nigel Atkinson, Director and Co Founder at Neoworks, commented: "This implementation improves The Entertainer’s multi-channel offer, allowing them to gain a competitive advantage by delivering an unparalleled customer experience."
Since 2009, Neoworks has been The Entertainer's 'strategic multi-channel partner', during which time the retailer has achieved over 30 per cent year-on-year growth online.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.