Toy retailer The Entertainer is set to open a new store in Lichfield's Three Spires Shopping Centre.
The new shop will open on February 27th, where a series of celebrations will follow to mark the occasion; for example, LEGO character Lloyd Garmadon will make an appearance on the day.
Plus, a charity trolley dash will also take place, along with balloon modellers, face painting, competitions and give-aways.
The store will stock the usual toy goodies The Entertainer is known for, including play-sets, board games and dolls, while nine new jobs have also been created thanks to the opening.
The Entertainer currently has more than 100 stores open across the UK.