The Entertainer builds global network with plans for stores across Pakistan

The retailer has already established a presence across major cities such as Islamabad, Lahore and Karachi. The expansion will be jointly headed by SEFAM executive director Zain Aziz.
Author:
Publish date:
Social count:
1
The Entertainer Whiteley.JPG

The Entertainer is once again building its international franchise with plans to open a slate of new stores across Pakistan.

The retailer has already established a presence across major cities such as Islamabad, Lahore and Karachi. The expansion will be jointly headed by SEFAM executive director Zain Aziz.

Talking to The Nation, he said that The Entertainer is the premier destination for toys in Pakistan as it caters to the demand for high quality toys and official merchandise in Pakistan with leading global toy brands.

With over 30 years of retail experience, he said the SEFAM Group decided to bring the UK’s favourite toy retailer to Pakistan, identifying the need in the market for a proper toy shop.

“Our mission is to be the most loved toy store of Pakistan,” he added. “We will support the efforts of parents and families to create a nurturing environment for their children and help their children reach their full potential.”

The Entertainer aims to capture majority market share for toys across Pakistan with objectives such as maintaining the right kind of stock in its stores, training its staff with in-depth knowledge about products and building on the customer experience via in-store activities and events.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.