With around half of the retailer’s sales made online, it’s full steam ahead for Argos’ expansion into the digital arena.
Marc Spence, trading director for toys, freetime and jewellery, speaks to Dominic Sacco about exciting times ahead and expectations for the toy market.
We asked Spence a host of questions including the following:
- How has the toy trade reacted to Argos’ decision to move from a catalogue-led business to a digitally-focused one?
- Internet sales represent 42 per cent of Argos’ total sales. Do you expect these figures to rise further in the future?
- How aggressive are you going to be in the toy space between now and Christmas 2013?
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