Tesco shows its hand in Christmas toy price war

Retailer unveils Christmas Clubcard Voucher Exchange, doubling consumers' money on toys.
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This year's Clubcard promotion includes girls and boys toys, baby and pre-school toys, outdoor toys, vehicles, construction toys, games, Lego and the Skylanders range, but excludes video games, consoles and software.

Consumers can swap £5 for £10 vouchers and in some cases, £10 for £20 vouchers, until December 1st 2011.

The campaign comes soon after other grocers launched toy offers in the lead up to Christmas.

Sainsbury's unveiled a half-price on all toys sale and Asda launched a price comparison advertising campaign, along with a 50 per cent off toy promotion.

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