Tesco was caught up in a media storm yesterday after a shopper accused the supermarket of selling black dolls cheaper than white ones.
The Sun claimed consumers were ‘horrified’ at the ‘ethnic’ price difference. It said Tesco sold a black My Beautiful Baby doll for £4.97 but a white My Lovely Baby one for £5.96.
Store staff told shopper Holly Beckett it was due to a ‘simple pricing error’.
However, a Tesco spokesperson told The Sun that it was because the black dolls went on sale after the white ones, but at the introductory price the white ones had originally been sold for.
“At present the product is being sold at an introductory price,” said a spokesperson. “That is all there is to it.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.