TD Monthly has posted a list of 18 ways for retailers to improve their window displays.
EJP Studios’ Beth-Hnatio-Pumphrey told the publication: “You can have a lot of fun with a small amount of merchandise. You can use brightly coloured props to draw people towards your window. I always think of it as drawing mosquitoes to the light. If it is bright, then customers will be intrigued.”
The top ten tips are as follows:
1. Plan one month in advance. A killer retail window display takes time to create.
2. Create a theme. Whether it is a season, type of product or a colour.
3. Put in a setting. A beach, bedroom, picnic or other setting helps engage the viewers’ imagination.
4. Choose props to help frame your display. A few select pieces you buy or make can help draw attention.
5. Feature only a few key pieces of merchandise. A window is for the items that might not sell as easily on a shelf as others.
6. Find one focal piece that 'pops' – probably a higher price point. Again, it should be colourful or have a bold pattern to attract interest.
7. Have multiple level of height. Just like in a good store display, you want the customer to discover various items in your killer window.
8. Keep your display at eye level for passers by. View your window display at all angles, including from a passing car.
9. Leave a visual portal into your store. Don’t block off the entire view into your store —the people inside will attract the people outside.
10. Limit your palette. Just like too many patterns on a person is distracting, so are too many colors in your window.
You can read the rest of the tips over at TD Monthly.
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