Target uses Barbie to model swimwear for all body types

The retailer is also encouraging fans to use the hashtag #NOFOMO (no fear of missing out) across social media as part of the campaign, to help banish body insecurities.
Author:
Publish date:

As part of its 2016 swim campaign, US retailer Target is getting some help from Mattel’s iconic doll Barbie.

Now that the doll comes in a variety of shapes and sizes, Target is using Barbie to model some new looks inspired by its own swimming line.

The retailer is also encouraging fans to use the hashtag #NOFOMO (no fear of missing out) across social media as part of the campaign, to help banish body insecurities.

The new dolls sporting the swimwear are available now at Target along with the adult women’s swimsuits.

Related

0 store open.jpg

Open all hours

This month, Jade Burke asks the ToyShop UK listing whether changing opening hours from the normal nine to five is a viable alternative for independents.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.